Why is RIMOWA suitcase custom-made -? Pesin Outdoor Products C
by:Lzdrason
2020-02-25
For more than one hundred years, RIMOWA started from luggage.
So far, RIMOWA is one of the few suitcase manufacturers in Germany. People say'Made in Germany'
It is no longer a single car, because RIMOWA has also become'Made in Germany'Another legend.
RIMOWA's success in addition to the moving brand story and a large star endorsement team, in the era of accustomed to using leather as the raw material for luggage, he chose'Metal suitcase material'Market.
His suitcase is only made of aluminum-magnesium alloy. It is not only strong and moisture-proof, but also lighter than plastic.
Because of his specificity in material selection, RIMOWA has become synonymous with aluminum suitcases among various suitcase brands.
Then why only RIMOWA suitcase is also favored in the custom suitcase industry?
Many enterprises customize RIMOWA suitcase on RIMOWA suitcase website to see his brand influence. Many enterprises are willing to pursue RIMOWA to bring texture and practical effect. He has both brand precipitation and mature aluminum alloy suitcase technology.
However, there are still certain risks in the market. If The RIMOWA suitcase has nothing to do with corporate activities, it will be counterproductive to help others advertise. If it is small, it will make customers think that the company is rich and has no taste, if you want to use others' fame to speculate, this often damages the image and development of the enterprise, so most enterprises value the texture.
Enterprises that take a fancy to the texture will choose many domestic luggage customization manufacturers to consider the strength of the manufacturers with the aluminum alloy material, exquisite accessories and detailed craftsmanship of RIMOWA suitcases, and together with the manufacturers to create exclusive enterprise customized aluminum alloy suitcase.
We interviewed the manufacturers of Pesin Outdoor Products Company in Quanzhou to see how the suitcase customization market is in recent years.
In the interview, Li Shifu, a manufacturer of Pesin Outdoor Products Company, said:'
It's time for the Golden nine silver ten, and many companies have received customized suitcases. The large and small enterprises that customize high-end gifts will choose RIMOWA suitcase customization as a model, all of which are branded, make year-end gifts for employees/customers'. Master Li also said:'
Customers say that choosing high-quality suitcase customization can not only be more affordable than the high cost customization of big brands, but also can set off the corporate brand image with the characteristics of aluminum alloy. Compared with big brands, they are more willing to promote the brand image with practical things. '
Pesin Outdoor Products Company's aluminum alloy luggage case, summary: the current era is developing too fast, pushing everyone to the tip of the knife, and everyone is fantasizing about what happened overnight, in fact, we all understand that this is not desirable.
In this fast era, we should learn to slow down and create our own world. The same is true for enterprises. If enterprises promote too fast and too extreme, they will get involved in the net if they feel a little uncomfortable, only the name fell.
Therefore, enterprises should strengthen their self-brand awareness, insist on building their own brand, and always do for brand promotion.
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