Why does the luggage market tend to mature -?
Pesin Outdoor Products Compan
With the changes of the times and the continuous improvement of living standards, people's consumption psychology has also changed. Now it is no longer the cost of enterprise investment.
The era of producing luggage products can be profitable.
Maybe it can be said that it is still in an era of advertising effect, but it won't be long before advertising can no longer lead this market.
With the maturity of consumers' consumption psychology, people begin to pursue brands and continue to be loyal to their own exclusive brands. The era of a brand begins to come.
Perhaps in the future development, it is no longer a certain star who only uses a certain brand, but everyone is using their own brand.
The word 'brand' appears more and more in the consumer market, and more enterprises are also beginning to embark on the road of building brands and stabilizing brands.
The future development of the luggage market is the development of a brand.
Changes in product types and sales channels luggage is no longer an item that appears as a daily tool, just as clothing is no longer used to cover the body and prevent cold.
They have entered the palace of fashion together and become the embodiment of fashion beauty.
Luggage products are becoming more and more diversified, and the update cycle of styles is getting shorter and shorter.
Consumers consider a variety of factors when choosing bags. They need to cooperate with the occasions they want to attend, the clothes they want to match, the affairs they want to handle, and so on.
Therefore, luggage companies have also begun to produce bags of different styles and different uses.
Innovation will be an indispensable technical content in the wide variety of luggage products in the future.
Nowadays, the sales channels of luggage have begun to get rid of the connection of three different factories and enterprises in the past: production, wholesale and sales.
Start a cooperative agency or a model that integrates production, processing and sales.
Moreover, many enterprises have gradually begun to realize that large, comprehensive and extensive product development concepts will lose the market. Only the production of luggage types with accurate market positioning and clear specialization can meet the consumption needs of specific occasions, truly reflect the core value of luggage.
And now luggage enterprises have begun to adopt two channels of market entities and online stores, considering from the aspects of advertising, promotion, public relations, bonus, etc. , to formulate comprehensive and effective marketing strategies, and from the market positioning of products and different life stages, determine the focus of marketing.
In order to achieve the diversification of sales channels and the continuous maturity of the profit model.
The business behavior has broken through, and the dealers have shifted from the past wholesale operation to the integration of production and operation or directly joining the agency, and have been extended to the beginning of brand management.
Today's market competition is no longer a dispute between regions and low prices, it is a dispute of consciousness, management, talents, service, information and market share.
Therefore, this requires operators to pay more and more attention to the market, pay attention to information at any time, and cultivate a business philosophy that is conducive to their own development.
Get rid of the vicious competition between business operations, develop complementary advantages among enterprises, share resources, compete in cooperation, cooperate in competition, and finally achieve a win-win situation!