Three misunderstandings of high-end gift customization- Pesin Outdoor Products Company factory customization factory
The improvement of living standards, the increase of human and material costs have made the competition in the low-end gift market more intense. Therefore, many gift enterprises have begun to aim at the market of high-end gift customization. However, not many companies are willing to do high-end gift customization, so that high-end gift customization market is not good, resulting in gift suppliers'High is not, low is not' The market phenomenon, how to choose high-end gift customization? In fact, it is not that enterprises are not willing to make high-end gifts, but that high-end gifts are not clearly positioned and are not willing to try. To be honest, many people have misunderstandings about high-end gift customization, the three major misconceptions of high-end gift customization are as follows: misunderstanding 1: The sky-high price is equal to the high-end understanding of many high-end enterprises, which only stays on high-end packaging, making the actual value of gifts seriously inconsistent with the price, for example, high-priced gift crabs, high-end porcelain, etc. Real high-end gifts should have high quality, scarcity, cultural connotation, inheritance and other attributes. Enterprises should put more gifts on the value of the product itself and the brand value. Therefore, high-end products must have strong value support, not only to do enough, but also to make unique differences. Myth 2: The more value attached, the higher the end. Contrary to the previous misunderstanding, some enterprises think that the more value the high-end products sell, the better. In order to make the recipients feel the value of the gift, let them feel the value for money, and love it very much, they will hope to pile up all the values and concepts that can be excavated. In fact, only when the value is refined can it be obtained. It is necessary to choose the sharpest and most direct one that directly hits the mind of the recipient. Myth 3: doing high-end through other people's brands many enterprises hope that gift suppliers can use the image of big brands on the market as gifts when customizing high-end gifts. First, there is no unauthorized authorization, may cause some unnecessary legal disputes; Second, strictly speaking, we are not confident in our own brand. According to common sense, if we are willing to spend money on gift customization, we will naturally do gifts that others do not have, and our brand is nothing but the best feature. Giving employees is the gift of the brand, giving customers is the promotion of the brand, both of which are their own trust in the brand and proud recognition of the corporate image, the highest level of custom high-end gifts is nothing more than self-branded gift customization. Enterprises that customize high-end gifts should clearly define their own customization purposes, customization requirements and service targets in the early stage, try to avoid the above three misunderstandings, polish their eyes and choose the right gift suppliers, and customize high-end gifts of their own brands. Pesin Outdoor Products Company is committed to the customization of luggage gifts and is willing to provide you with high-end luggage gift services belonging to the brand image of the enterprise all the year round.