tactical Vest

The importance of enterprise brand in luggage industry- Pesin Outdoor Products Company

by:Lzdrason     2020-01-25
The commercial era of is an era in which 1% determines the outcome. In today's increasingly fierce competition in the market economy, the social division of labor is becoming more and more detailed, which is also true for many luggage factories in the luggage industry. The production enterprises of luggage manufacturers are becoming more and more process-oriented, standardized, standardized and specialized. The homogenization of strategies, products and services between enterprises is becoming more and more serious. A detail can control the success or failure of the company, and the luggage industry is no exception. With the increasingly fierce competition and the arrival of the era of knowledge economy, the role of luggage brands is becoming more and more important, which has become a necessity for the survival and development of luggage enterprises. In the era of globalization, it is not feasible to rely on ancestral secrets to operate a century-old store. Any new product will be imitated, copied, or even surpassed by competitors. For the luggage enterprises that are constantly moving forward, they are facing an era of product homogenization. The only sharp weapon in the hands of luggage enterprises is the luggage brand. However, the brand building of various luggage products of various luggage enterprises mostly comes from the research and promotion of service, culture and other details. The reason why a luggage brand is valuable is that it is recognized by consumers. The content of obtaining this kind of identity includes the core technology and characteristics of the product, the cultural values of the manufacturer, the advantageous industry, the unique innovation mode, and the excellent service system. The greatest value of this kind of identification lies in showing the future tension of this brand, which is the potential of this brand in the future development. Moreover, an excellent brand will improve the sense of achievement and pride of employees and business partners. The acquisition of this feeling can help employees and business partners to have a sense of belonging and expand market share. The appearance of the product can be imitated and the core technology can be cracked, but competitors cannot create the same brand overnight. In today's material overproduction, Brand has undoubtedly become the main symbol of mutual distinction between similar products and a choice symbol of people's consumption habits. In today's brand consumption. A good brand is trustworthy. At the same time, it has laid a solid foundation for the long-term development of the enterprise. Pesin Outdoor Products Company was established in 2004. In terms of customers, serving customers and taking customers as the center, Pesin Outdoor Products Company is committed to becoming the leading brand of luggage customization in China. In 2010, we won the award of Hong Kong APOLLO International Co. , Ltd. and authorized the production and operation of Hong Kong famous brand luggage APOLLO's DREAM (Apollo dream) In 2015, it successively became the world's top sports car brand Aston Martin (Aston ·Martin)Official brand authorization. Good brand is trustworthy!
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