The exhibition is left, marketing is right! Pesin 2013 Quanzhou gift exhibition postscript

After a long May Day holiday, I finally dissipated the fatigue of attending the Quanzhou furniture and gift exhibition at the end of April. I also had time to sum up the income of the exhibition, pesin Outdoor Products Company has already participated in the exhibition for 5- It has been 6 years, and each investment is relatively large, but the harvest does not expand with your investment. The influence of the exhibition on the sales side is gradually decreasing, at present, most of the enterprises participating in the exhibition cannot recover the input cost at the exhibition, and the number and quality of real customers at the exhibition are also declining. The exhibition has gradually become a special sale. April 25- On April 28, Pesin was held in Hall 1, Quanzhou convention and exhibition center at 1D-53-55- A total of 97 spring and summer new products were launched at Booth 57, including double-shoulder computer backpacks, business satchels, double-layer computer bags, briefcases, outdoor leisure bags, mountaineering bags, luggage case and K-3 Brand camouflage bags; At the same time as the new products are displayed, nearly 400 bags of various types are also sold directly at the exhibition. After 4 days, Pesin directly ordered customers to order 2 customized products at the exhibition, moreover, the number is about 150, and about 300 customer business cards have been received, some of which are peers; In addition, more than 300 items were sold, totaling nearly 2W yuan. The current exhibition is facing'Exhibition to the left, marketing to the right' The direction of development, the exhibition is more and more toward the exhibition rather than the meeting, more marketing work is left to the later stage, because there are not many customers who can directly reach the order at the exhibition, therefore, after the exhibition, every enterprise is busy collecting effective clients from the business cards of the exhibition, and then conducting marketing activities in various ways such as email, IM and SMS, and cooperate with the website to transmit important information to customers again. In addition, the exhibition can also carry out deep packaging to shape the corporate image of the enterprise. In the marketing field, the enterprise should not miss any opportunity to display. Only when there are enough opportunities for display and the quality of the products can we take the market.