The advantages of designers in luggage industry are transformed into enterprise brand resources

In recent years, China's luggage industry has experienced rising raw materials and labor costs, and the European and American debt crisis has led to a sluggish consumption. Some professional market profits relying on export orders have been squeezed to the critical point of profit and loss. Many professional market merchants woke up from the dream of China and the United States. They were surprised to find that those peers with independent brands and strong research and development and design capabilities, in this cost war, not only has it gained a firm foothold but also achieved rapid development. The importance of designers to the development of enterprises and brands has also been cited again. Liu Ming, president of the Guangdong luggage Association, pointed out that there are many excellent fashion designers in Guangdong, but they have not transformed the advantages of these designers into brand resources. Many designers and business owners have not played their due advantages. But this kind of situation has changed in recent years, and some professional markets even set up designer studios specially; Located in the Zhongda cloth business district, the international textile city is held annually. Guangdong University Student Fashion Week' It is also a source of fresh blood for brand selection talents. Li Yang, general manager of Pesin, said that a few days ago, the leaders of the China Textile Industry Federation and the China Fashion Designers Association went to the cotton to inspect. One of the tasks was to seek cooperation with the designers and find a way for the transformation of design results. ' Nowadays, fabric companies have also joined the close dialogue with fashion designers and clothing companies. ' Li Yang said that many luggage customization companies now have design teams, learn to apply international popular information, and apply this resource to design. The characteristic design of products originates from excellent design. Combining various elements of bags and bags, the positioning and characteristics of the company's products are highlighted. Enterprises with their own style and characteristics will quickly meet the needs of users and occupy market share. The customization of Pesin Outdoor Products Company is talking about the integration of designer resources into an important resource of the Company's branding, and it is a road of branding for Chinese luggage customization enterprises.