Several major reflective phenomena in the domestic textile and garment industry | Enterprise News and information | luggage customization _ shoulder computer bag _ shoulder travel bag _ trolley bag _ bag customization, Quanzhou Pesin Outdoor Produ
by:Lzdrason
2020-02-13
The annual situation of China's textile and garment industry is worth reviewing and summarizing, and it is also to lay a good foundation for the sales exploration in the next year.
The following five points are worth thinking about: 1. The pattern of cotton price inversion has not improved. The continuous expansion of cotton price differences at home and abroad is an important factor affecting the operation of the industry in 2012, the widening price difference between domestic and foreign cotton has weakened the international competitiveness of the textile industry.
Although the Fed continues to release liquidity and the commodity market is strong and favorable for futures prices, the real economy and downstream consumption have limited capacity to withstand cotton prices.
While the domestic spot cotton price was supported, it also contributed to the import of a large number of outer cotton and outer yarn, which inhibited the demand for domestic cotton.
Although the terminal textile has improved slightly in the near future, from the weak transaction of the Canton Fair and the decline in domestic clothing sales, the overall demand for textiles is difficult to expand and does not support the rise in cotton prices.
2. The demand in the international market is low and the export prospect is not optimistic. Since this year, the export has declined significantly. The recent data has stabilized, but it is still in a low and weak situation. Emerging markets cannot replace the status of European and American countries, the economic recovery in developed countries is weak, the unemployment rate remains high, and consumer confidence is frustrated, which has a significant negative impact on demand. It is expected that the euro zone will continue to grow at a low speed or zero next year, the lack of demand and competitive pressure faced by the textile and apparel industry will be more prominent, and the export situation is hard to be optimistic.
3. The textile manufacturing industry is still in the process of bottoming out. The main factors for the recovery of short-term industry economic indicators are still affected by the cardinal utility and the replenishment of commercial enterprises. At present, there is still a lack of specific solutions to the problem of cotton prices at home and abroad, clothing is the largest terminal industry in the whole industry. If the clothing industry lacks the motivation to pick up, it will be very difficult for the industry to pick up. Based on the above factors, no matter from the perspective of the influencing factors of the real economy, judging from the influence of cardinal utility, the profit growth rate of Chinese textile enterprises is facing great downward pressure and is still in the process of bottoming out.
4, brand clothing is plagued by inventory, this year's clothing sales only increased by 2.
In 4%, retail enterprises increased their promotion efforts in October to increase passenger flow and drive sales growth.
The growth rate of income and net profit of key companies declined. The growth rate of outdoor clothing and high-end men's and women's clothing exceeded that of the industry, while the growth rate of casual clothing, low-end men's clothing and women's shoes was lower than that of the sub-industry, the inventory turnover rate of the industry has declined to a certain extent, reflecting an increase in inventory pressure.
In the context of declining economic growth and sluggish consumption, the clothing industry has been significantly affected, and the inventory problem has become a huge pressure. Domestic brands have raised prices many times. International standards'
However, the market acceptance has not improved, and the decline in operating capacity is likely to drag down profits.
5. Industry investment strategy, the opportunity of textile manufacturing companies is not obvious, and the subdivision of brand clothing is the focus.
The new government emphasizes the pulling effect of consumption on economic growth. The promotion of income distribution system reform and the gradual improvement of social security are policy factors to stimulate consumption growth. The potential demand for residents' consumption is still huge, especially in the second, third and fourth line market, policy factors are likely to activate this part of the consumption potential, and it is recommended to pay attention to the opportunities of outdoor sports brands and high-end men's clothing. Pathfinder: Future 3-
In the past five years, the industry will still maintain high growth, and the first-mover enterprises are expected to gain greater advantages. The traditional sporting goods industry has touched the growth ceiling, and the switch of professional talents and distribution channels to the outdoor industry will be the trend.
We emphasize the brand selling points and technical selling points of outdoor products. With the accumulation of Pathfinder and the introduction of talents, the gap in this aspect is narrowing. This year, the brand operation is more mature and the market share is increasing, EPS is expected to be 0 in 2013.
73 yuan, PE is 21 times, give'Recommended _ A'The rating.
Carundi road: the sales network coverage rate has begun to take shape. It shares high-end retail properties with international brands, and the cooperation with international brands enhances the management and operation capabilities of the stores.
At present, it has not formed an absolutely strong local brand in the high-end men's business dress and business leisure market segment. It is optimistic that the company will maintain a high pace of expansion by taking advantage of the listing opportunity, and the market share and reputation will be greatly improved, estimated 2012-
2013 performance growth for 55% and 39% EPS for 1. 7/and 2.
37 yuan, target price 47 yuan, give'Highly recommended _ A'Investment rating.
This information is compiled and released by Pesin computer bag customization center.
Custom message