Samsonite expands high-end luggage market in China | Enterprise News information | luggage customization _ shoulder computer bag _ shoulder travel bag _ trolley bag _ bag customization, Quanzhou Pesin Outdoor

This year's economic situation is not good, it is in a downturn, no matter what market seems to be affected, the Samsonite luggage market is different, and the upstream. In July, Samsonite acquired two brands, Hartmann and HighSierra. The latest half-year report shows that its sales revenue reached 8. 5%. $4. 7 billion, an increase of 13. 8%. Among them, the Chinese market sales revenue reached 8469 in the first half of the year. $40 thousand, up 34. 7%. The growth rate of the domestic market is so considerable that it is attracting Samsonite, a luggage giant. Its vice president in China said in an exclusive interview that he plans to open 200 new outlets every year to expand the Chinese market. At present, Samsonite's brand Samsonite and beauty travel has about 1200 outlets in China. For the reverse market expansion under the sluggish economic situation, its vice president in China is optimistic. In addition to the expansion of the reverse market, Hartmann, a brand acquired by Samsonite, also wants to seize the Chinese luxury luggage market. Hartmann's positioning is higher than that of the main brand Samsonite, which will effectively supplement Samsonite's luxury luggage series. The brand is positioned around 1000 and plans to enter the Chinese market next year.