Sales channels and skills of luggage case

A trolley case can sell more than 170 thousand pieces in Tmall mall! ! The first time I saw this data, I felt shocked. This company is too strong. Of course, the quality and design of this luggage case are also good. There are many good products now, so why only one product has sold more than 170 thousand pieces? This has a lot to do with the marketing methods and marketing channels of this luggage case company. The main business models of general luggage case companies include pure sales luggage case companies, self-produced and sold luggage case companies and pure OEM luggage case manufacturers. Pure sales luggage case companies are mainly aimed at middle-end users, the general sales channels are online online stores and Shangchao stores, which are not well-known in China; Self-produced trolley case companies are the mainstream at present. This kind of companies are also different. Some enterprises focus on gifts or customized markets to reduce the cost pressure of the company; Also, the company directly targets mid-range users, and usually has self-operated stores and online stores; Pure OEM luggage case enterprises generally undertake orders from luggage case sales companies, and the market space of such enterprises is not very large. A single trolley case sold 170 thousand pieces in Tmall Mall, which also reflects the change in the sales channels of trolley cases. The trend of online shopping and online sales in the clothing and luggage industry is becoming more and more obvious, therefore, being able to occupy a place in the Internet market is a necessary way for every sales-type luggage case Company to obtain the market. The sales skills of luggage case on the Internet are mainly based on user experience and luggage case product information network exposure. The user experience is to show the trolley case information on the Internet, order the trolley case online, and deliver the goods and after-sales service to satisfy the users, which is the basis for winning the good impression and trust of the users; Online Exposure of product information is the method of online promotion. The sales skills of luggage case are definitely different because of different sales channels. Therefore, it depends on the situation of luggage case enterprises and product positioning, and then uses different skills to win the market after selecting appropriate channels.