Procurement plan for promotional gifts in automobile industry- Pesin Outdoor Products Company customization

The promotion activities of the automobile industry are the unchanging laws in the industry. In every hot period or the off-season of automobile sales, the promotion of the hot automobile industry will be used, promotional gifts have become an indispensable role in car promotions. What is the procurement plan for the purchase of promotional gifts in the automotive industry? The first thing we need to understand is our product positioning. Each kind of similar product is divided into three categories: low, medium and high, and the automobile industry is also the same. Therefore, we need to understand the product service orientation of our automobile products so as to confirm the next plan. Secondly, we consider population positioning. The number of buyers in the automobile industry is generally more for middle-aged men, who generally have a certain social status and sufficient capital flow, so the gifts they can attract should not be too stingy, but also in line with the aesthetics and consumption of such people. We can accurately locate the above two kinds. If our products belong to the middle and high end and the crowd is dominated by business white-collar workers, we can choose a popular one on the market at present. 'Light fashion, light business' The double-shoulder computer backpack uses simple business at work, while it is fashionable and light to use in life. It not only satisfies their aesthetic view of fashion pursuit, but also enables them to use both work and life, which conforms to the practical consumption view of double use.