Luxury brand bag price increase is not discussed | corporate news | luggage customization _ shoulder computer bag _ shoulder travel bag _ trolley bag _ bag customization, Quanzhou Pesin Out

The low positions of luxury brands such as LV, GUCCI, Dior and so on are always stable in China, and even more and more consolidated, because more and more people follow them. A few years ago, the price of buying these luxury brands was only half or even lower than now. And now, with high prices, many styles may still be out of stock. The price increase of luxury brand bags has become an unwritten rule in the industry. It is almost once or twice a year, and the increase is 3%-5%. And luxury goods have become a more reliable investment. This year's price increase came earlier than in the autumn of previous years, and they were all concentrated in April. The leader was LV's online price, followed by Chanel, Celine and Gucci, moreover, Estee Lauder also caught up with the limelight, with the highest increase reaching 20%. Why is this situation happening? The problem of tariffs and the depreciation of the euro are the main culprits of the price increase. Due to the depreciation of the euro, the price of European luxury brands is equivalent to a 20% discount. In order to maintain the high-value image of luxury brands, these luxury brands have to make up for these shrinking factors by raising prices. Luxury bags are popular in China, but due to tariff problems, the price of luxury goods in China is quite higher than 40% in the European market. Throughout the development of luxury brands, continuous price increases have become their most important marketing strategy. The proportional relationship between the price and sales volume of luxury goods obviously does not conform to the conventional economic knowledge, but luxury goods are such a business circle where the price increases and the sales volume is better, and the price increases are not negotiable.