In the decisive battle of the National Day golden week market, we need to grasp three tricks- Pesin Outdoor Products Co
by:Lzdrason
2020-02-18
In less than a week, the National Day Golden Week is coming, and it has also opened the sales season of the luggage industry.
In the fierce market competition, how should major luggage manufacturers seize limited resources?
In the decisive battle of the National Day golden week market, we need to grasp three tricks.
Tip 1: Brand image wins in the luggage market, similar luggage is increasing day by day, and the competition has reached a white-hot level, therefore, the product arrangement position, page layout, luggage brand hotline and official website advertisement bar of the luggage manufacturer's official website are all very important, and it is necessary to make it a beautiful scenery line.
Take the backpack as an example, you can display it in a prominent position on the official website.
The artist puts some hot-selling shoulder bags or colorful bags on the front of the homepage to attract the attention of the purchaser.
There is also a wonderful trick in the display of goods, that is, to display the case of a strong partner in the front end.
When the purchaser browses the home page, he often wants to see a more comprehensive display, sorting the style types of the bags, subdividing and subdividing, thus completely displaying on the home page.
2: The channel is Wang Guoqing Golden Week, the most important battle in the peak season sales is'Channel is King'.
The core of luggage manufacturers needs to be carried out closely around the channels and firmly control the core buyers.
This is because in the circulation channel, the core buyers play a vital role in the breakthrough of peak season sales, and 70% of the return and sales come from them.
When formulating sales policies, business personnel should not only ensure that the interests of core buyers are higher than those of General buyers, but also control core buyers to prevent core buyers from fleeing goods and smashing prices, thus harming the interests of the entire network.
Tip 3: making good use of promotion as an important part of the theory of marketing mix has always been widely valued by many luggage manufacturers.
Someone once said this: the ultra-low price product is a neutron bomb, and it is impossible to attack;
The product with high added value and high cost performance is the atomic bomb, which is invincible;
The promotion is a cruise missile, targeting opponents;
The marketing team is a Group Army, and finally occupied the Highlands to win.
You know, the promotion in the peak season is to get more sales, the second is to better block opponents, and the third is to promote their own brands.
In a word, before the National Day golden week, it brought opportunities for luggage manufacturers and also made them face more challenges. Luggage manufacturers need to be fully prepared in advance, only by grasping these three tricks can we make a decisive battle in this golden week.
Pesin Outdoor Products Company is a professional luggage factory, luggage manufacturer, luggage supplier, luggage manufacturer and gift luggage manufacturer. Customers can make samples within three days and customize them completely according to customers' requirements, from a few hundred to a few thousand can be processed and produced, designed for mass production of suitable luggage products, you can also add LOGO, personalized labels, welcome to discuss cooperation!
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