How to formulate an activity plan for the 11th promotion in 2016 -? Pesin Outdoor Products Comp

There is an old saying in China. 'Every festive season' For businessmen, the festival is basically'Every festival promotion Pro'It's a good time. Now, 2016 will come again. It is the golden week that the Spring Festival is about to take over, and it is also the first big battle of marketing throughout the year. How should the promotion in 2015 be formulated? As soon as the promotion time is determined, this promotion is the 11-day holiday. Compared with other festivals, the consumption scale of the 11-day holiday is small and the demand for commodities is relatively concentrated. Therefore, the promotion time should be clear. The promotion of the 11-day holiday is recommended 8-in advance-11 days. Second, determine the theme of the promotion activities, the 11th holiday takes into account the majority of the choice of travel, so it can be carried out from travel activities, such as backpack demand, outdoor supplies demand, toiletries demand, clothing wear needs. If not, use promotional gifts as a lure. Third, determine the purpose of the promotion. The company formulates promotional activities. Although the promotion is to promote sales, there are still certain differences in sales. General promotion has three purposes, one is to change seasons for activities, the other is to give back to old customers and explore new customers, and the other is how to compete with competitors and promote new products. Fourth, the added value of promotional activities, the more important point in the promotion should be around a concept. ' Promotion is not only to sell our products, but also to sell the products that customers want' Due to the competition in the promotion activities in the industry, we can borrow gifts as a lure in addition to our own product sales. Many people will consider traveling during the 11th holiday. If they are not satisfied with the products, they can also be satisfied with the gifts. In terms of gifts, we can choose the types of backpacks, satchels and other bags that do not lose grade, and also take the opportunity to publicize our brand image in the form of customized backpack gifts to achieve the promotion of brand image. It is not complicated for us to make a promotion plan. We must focus on one concept. ' Promotion is not only to sell the goods we can sell, but also to sell the products that customers want'. From these two points, we can position ourselves as promotional gifts and product packaging.