How to choose promotional gifts for May 1 new products -? Pesin Outdoor Products Company

The annual May Day is the first big promotion scene of each year, and every year there are many companies at this time to launch new products of the year. The listing of new products is a test of the market, which means height and difficulty. Therefore, it is a top priority to formulate a new product promotion theme, and the choice of new product promotion gifts has also become the responsibility of the relevant purchasing departments. Because it is a new promotional gift, promotional gifts naturally have to be flexibly selected according to the actual situation of the new product. 1. The association with new products refers to the certain correlation or complementarity between the selected new product promotional gifts and the new product itself, that is, consumers need or must have this gift to meet or better use the product. For example, from the relevance of consumers, May Day holiday travel backpacks, wash bags, and product complementarities such as buying air conditioners to send air conditioners, buying refrigerators to send fresh-keeping boxes and so on. The purpose of the enterprise is to let consumers see the gifts being attracted, see the gifts immediately think of new products, and have a deeper understanding of the new products. 2. In connection with life, generally speaking, promotional items can be divided into two types, one is to induce customers to buy again, and the other is to cater to customers' habit of greedy for small and cheap goods and stimulate their purchasing impulse. However, the current consumers are basically practical, and the promotional gifts selected in connection with life must have practical value, preferably easy to apply and do not need after-sales service. 3. In connection with the enterprise, doing promotional activities will also be regarded as a large expense in the cost of the enterprise, so the promotion should not only realize the introduction of new products, but also make consumers more aware of the enterprise, therefore, the current promotional gift customization is very popular. Promotional gift customization is a promotional gift designed according to the brand image of the enterprise and the self-concept of the enterprise, which is to clarify the image characteristics of the enterprise, in addition, the brand logo of the enterprise is added to confirm that the brand characteristics are owned by our enterprise. Such promotional gifts can further recall the image of the enterprise and have the effect of spreading the product and brand image of the enterprise. Promotional gifts pay attention to the equivalent effect of real price. While reducing the cost of gifts, they can meet the image characteristics of enterprises and the theme of products. Customization of luggage promotional gifts is a good choice. Leisure backpacks, small business satchels, wash bags and cosmetic bags of luggage promotional gifts are the first choice of promotional gifts. They are practical in price and can be customized in batches to promote the products and brand image of enterprises, it can be compared equally with other customized promotional gifts.