tactical Vest

How can luggage OEM enterprises break through the bottleneck of development?

by:Lzdrason     2020-03-15
I have been working in the luggage industry for 15 years, and have gradually grown from the initial small workshops of luggage OEM and luggage OEM to a luggage customization company with independent brands and 300 own factories, I also experienced bitterness and setbacks along the way. China's luggage industry has been living on the basis of foreign luggage OEM for a long time, because foreign orders can completely support the survival of an enterprise, and can also make luggage OEM enterprises live well, timely payment for goods and sufficient order quantity make these enterprises busy. During this period, only a small number of luggage companies have focused on the independent innovation of the domestic market and products. With the impact of the foreign financial crisis, the foreign luggage market has declined rapidly. At this time, the domestic luggage OEM enterprises have thought of the importance of the domestic market and their own brands in difficult days, fortunately, Pesin deployed the transformation of the company early when his orders were abundant, the establishment of independent brands such as Pesin brand and Apollo dream made Pesin leap from a small workshop to a luggage enterprise. After owning its own brand, Pesin pays more attention to product innovation and positioning of brand style. Business and leisure, fashion and retro are all integrated into Pesin's products, and according to the needs of users, Pesin will devote a lot of energy to serving luggage customization customers. The breakthrough of luggage OEM enterprises lies in independent innovation of products and the construction of its own brand. OEM of luggage is only at the end of the whole industrial chain, which is a link with the most microblog profit, and it has to bear huge expenses and has no right to speak, when there is a problem with the order, the company is in trouble because of the high operating costs. Therefore, enterprises should be prepared for danger in times of peace, think of future development when they are still feeling better, and constantly take an advantageous position in the industrial chain, and this process is to own independent brands while manufacturing bags of other brands, and constantly focus on the construction of independent brands. Firstly, the enterprise will be in an advantageous position in the industrial chain, then it develops into an authoritative enterprise with the right to speak or even the pricing power.
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