Gift types and similarities-
Pesin Outdoor Products Company customization factory
Giving gifts is a history of more than two thousand years in China, because giving gifts is a way of communication between people and can even replace the persuasiveness of language.
More than two thousand years of gift-giving history will evolve into different types with the changes of the times. The following are the types of modern gifts.
A business gift, business gifts are divided into business communication gifts and corporate commemorative gifts, corporate commemorative gifts can also be called iconic gifts.
Business gifts are aimed at cooperative business partners and companies, so business gifts are sent with sincerity and corporate image. First, partners should see the sincerity of cooperation, that is, the importance attached to them;
The second is to promote the brand image of the company, and to express the strength of the company through business gifts.
Therefore, this business gift often chooses the taste of the partner and can display the corporate image. Only the gift customization can be satisfied.
Second, welfare gifts welfare gifts are mainly the maintenance methods of enterprises for employees. In China's holiday countries, they are often more prominent and frequent on festivals.
Welfare gifts are mainly the fastest way to spread the corporate culture of employees from the inside and enhance the cohesion and loyalty of employees. If this fastest method is to be the most effective way, gifts for employees should be reflected in value and corporate culture. Like the previous enterprises, the welfare for employees is always based on daily consumer goods (Shampoo, facial tissue and other daily necessities)
Mainly, more consideration should be given to the long-term spread of corporate culture, so that employees can be cared for and their loyalty can be better improved.
Three promotional gifts promotional gifts are to give secondary feedback to members, to develop new customers and to clear products.
Promotional gifts are divided into advertising gifts, buying gifts and bonus gifts. According to different gifts, corresponding gift schemes are also provided for different customers, however, it can also be a good promotion plan as long as the effect of gifts is realized under the condition of meeting the requirements of products/services. Remember not to promote sales.
However, although I have known the direction and key points of the three major types of gifts, there are still many people who are always worried about what to send.
In fact, there is one less important point, that is, the Times.
With the different times, life has become superior. People have not only pursued the function of the surface of the gift, but also paid more attention to the connotation of the gift, which depends on the culture of the enterprise.
The survival of an enterprise is nothing more than the brand image of the enterprise that has left a deep impression on people's hearts, and the gift is mainly to highlight the brand image of the enterprise and the belief transmitted by the enterprise.
The three gift types have three points in common: 1. Conform to the enterprise's product/service concept 2. Let the recipient get attention and trust the enterprise 3. Spread the enterprise's brand image, these three points have also led to the existence of a new industry, that is, the personalized customization of gifts.