Four problems that need to be paid attention to when luggage enterprises open up foreign markets- Pesin Outdoor Products Co

With the intensification of competition in the domestic luggage industry and the saturation of the market, many luggage companies have begun to turn their attention to the foreign luggage market. However, we must know that due to the differences in national conditions and cultural customs, it is not easy for luggage enterprises to open up foreign markets. Among them, the following four points should be paid attention to: first, product design is multi-functional and innovative, china's luggage manufacturing industry has considerable advantages and will be more competitive if it innovates in design. The current product trend is to emphasize versatility. For example, backpacks, such as waterproof, anti-wear, anti-shock, anti-scratch, these functions are all or partially integrated together, the so-called two-in-one, three-in-one and even more. If you expand it again, backpacks can be divided into many types, such as shoulder bags, computer bags, sports bags, etc. Second, creativity and inspiration. In fact, for Chinese luggage manufacturers, the most important thing is creativity and inspiration. Foreign businessmen purchase Chinese products not only for low prices, but also for new products, new products under the collision of different cultures. Culture plays an important role in the luggage industry. Orientals have different cultural backgrounds and can often design something that Westerners cannot match. This is often the place that touches foreign consumers most. Third, strictly control the quality standards. The products of luggage enterprises exported to the EU must conform to the quality standards of the EU, such as CE logo, which must be tested by well-known quality inspection agencies. Some bags are used as new products, and sometimes even quality inspection agencies do not know which category they should belong to. Without a standard quality control, it is difficult for luggage enterprises to expand. Fourth: the delivery period should have the concept of time. Foreign purchases have very strict time requirements for the delivery period and must be consistent with the time when the contract was originally signed. If the luggage enterprise fails to complete the delivery on time, it is very likely to cancel the order as a foreign buyer, regardless of the quality of the product, the late arrival of the goods does not make any sense to foreign buyers! Therefore, luggage enterprises must pay attention to the concept in the grasp of time.