During the golden week of the 11th, how should the auto industry plan the promotion theme -? Pesin Outdoor Products Co

The eleventh Golden Week is a boom in the auto industry. Consumers with car purchase plans are also taking the time to buy models, ready to wait until the promotion starts. 'Eleven' Holidays have always been the traditional sales season of the car market, and car dealers oftenEleven major promotions'It is depicted in a mess. Of course, in fact, it is not as profitable as they imagined. The overwhelming publicity is only to attract the attention of customers. These programs have already made customers understand, how should we choose the promotion theme on the 11th of this year? A special offer, in the consumer's subconscious, has gradually formed'Eleven'More psychological hints. Last year's 11th car sales promotion, the car dealers launched a package of gorgeous promotional activities in a timely manner,'Eleven major promotions'Become the most ideal platform for releasing consumer demand. In the promotion activities, the car dealers generally use'Time difference',' After-sales service package for car purchase'Such as temptation activities. In the second experiment, friends who have been shopping guides all know that consumers may not succeed after entering the store. If you just talk about the products, the consumers will go away, so experience is very important. Experience the car, the first is to experience before buying'A cool circle' Let the Shopping Guide take the customer to experience the car function. The second is to borrow the 11-day holiday to rent a car to experience the three-day car tour. As long as you pay the deposit and promise to bring the car back for car beauty maintenance, in this way, you can use this money to make other investments, and you can also push the sales of car Beauty after the long vacation. Second, promotional gifts, if you feel that the above two are too expensive company funds, you can choose promotional gifts as a gift, business backpack is one of the classic choices in promotional gifts. Generally, many automobile industries choose business backpacks as promotional gifts. First, they can choose styles to satisfy the tastes of automobile consumers. Second, they do not need to consume a large amount of promotional gift costs, third, you can use the backpack gift to customize the brand logo logo to promote the corporate brand image.