Differentiation makes customized luggage enterprises break through competition

Differentiation makes customized luggage enterprises break through the competition. The number of luggage enterprises has exceeded in China, and more and more enterprises have extended their luggage business to the customized field. The competition for customized luggage is increasingly fierce, how to stand out in this fierce competition environment and occupy the consumer market has become a problem that all enterprises are thinking about. In today's homogeneous products, product differentiation is undoubtedly a good way to attract users! Differentiation enterprises can get it, but where to start is a headache for enterprises. Pesin Outdoor Products Company thinks that the differentiation of customized luggage enterprises should break through from the following aspects: 1. Differentiation of enterprise concept: the upgrade of business operation can be summarized as three stages: first selling products, the products sell well and then upgrade to sell brands, the brand to the ultimate, Noble is to sell culture. In China, most bags still remain in the low-end market where products are sold. How to break through the dilemma of staying in the low-end market, the first thing to break through is the enterprise concept and the stage at which the enterprise is based, whether to sell products, brands or even culture, establish a correct corporate philosophy and then try our best to do well in this philosophy to achieve perfection. It is inevitable for an enterprise to gain the recognition of the market and users! 2. Differentiation of market promotion: Different times lead to different ways of market promotion. In order to achieve the enterprise's goal, corresponding market promotion becomes necessary, and it is necessary to break through the misunderstanding of small-scale promotion of small enterprises, enterprise Development is to break through the existing understanding and achieve a new image. Such as regional mass media advertising, extensive coverage of network information, etc. Change users' understanding of enterprises and brands in users' cognition. 3. Product positioning differentiation: Product positioning determines the competitiveness of products. It is very difficult to achieve the best of products of various forms and styles, however, it is relatively simple to grow rapidly in one field. The product style of customized bags can be business, leisure, sports and even tool services. It is a choice for enterprises to take advantage of them, just like the slogan of reform and opening up, let some of them become rich first, and the rich will drive the rich and then the rich. The enterprise can make a certain style of products stronger first, and then promote the improvement of other product lines after forming a brand. 4. Differentiation of channel management: the channels of luggage sales include supermarkets, wholesalers, franchisees and network channels. The channels of customized luggage are mainly enterprises, which is a self-contained channel mode, this kind of channel needs to have enough popularity and brand attraction. At the same time, custom-made luggage products mostly appear in the form of gifts, so the establishment of channels can focus on the cooperation mode, Occupy gift companies, stores, etc. , and take the initiative to find large companies to give a good corporate impression!