Clarify the three major functions of promotional gifts and select the best promotional gifts- Pesin Outdoor Products Co
Enterprises will not let go of one-year-old promotional activities in large-scale promotional activities every year, such as May Day, 11th and double 11th. There are all kinds of exotic promotional activities in these promotional activities, however, promotional gifts have always existed, which can show the important position of promotional gifts in promotional activities, but do all enterprises really understand the real intention of promotional gifts? 1. The purpose of choosing promotional gifts is to enhance consumers' awareness of products or brands, which is generally the theme of promotional activities that some new brands or new products will take when they go on the market. When you choose product cognitive promotion, you should choose promotional items related to the product, such as electric toothbrush wash bag and notebook computer bag. It is counterproductive to choose matching gifts but not more attractive than new ones. 2. Stimulate sales of new products or other products. Stimulation is a kind of temptation, and the choice of product-themed sales is determined according to the different treatment of seasonal products and new products. The new product is as mentioned above, and the seasonal products are different. Seasonal products should choose corresponding gifts according to their own products, but the cost is low, because consumers have a certain understanding of seasonal products and have the opportunity to sell them in daily sales, do not sell at too much cost. 3. Enhance the corporate brand image. We often see it on TV. 'McDonald's'And'KFC' Flash back and forth on each channel, and the pattern is different. Why is this? With the advent of the Internet age, we are exposed to many new products and brands every day, so even if a well-known brand still has to promote its own brand in an uncertain period, let consumers not forget and join other brands. When enterprises choose promotional gifts to promote their own brands, they first need to find products equal to their own image, and medium and high-end business backpacks are the best choice for enterprises to promote their brands for a long time. Business backpacks can be of various styles, with high quality guaranteed. All kinds of logo styles are printed with brand logos, which are beautiful and unique. Business backpacks can be used frequently in daily life and are the favorite gifts of pragmatic consumers in the 21st century.