Brand Construction success or failure and decision makers closely related

There are only a handful of Chinese luggage brands, and the existing luggage brands cannot reflect Chinese culture. Is it really so difficult to build a brand? The author thinks that in order to establish a luggage brand with culture and charm, first of all, the brand creator should reach a very high height in theory. In addition, brand planners should have a certain understanding of the principles and re-Specification of aesthetics. These are all related to the brand positioning and the direction of luggage design and development, and provide a solid theoretical basis for whether it can become a national brand. Aesthetics is formed in human social practice and is closely related to politics, morality and other ideologies. People from different eras, different cultures and different social groups have different aesthetics. Aesthetics has the characteristics of times, nationality and human commonality, and has class nature in class society. Secondly, brand builders need to correctly understand the role of brand planners and designers in brand building, and timely adjust the designer's design ideas and the planner's operation direction. The success of building a brand cannot be separated from the close cooperation of brand planning and design. As a decision maker, it is higher than planning and design. It can choose the best scheme and give constructive suggestions. Only when the personnel in each position work closely together can we create a successful brand.