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2013 luggage development trend | Enterprise News information | luggage customization _ shoulder computer bag _ shoulder travel bag _ pull rod luggage _ bag customization, Quanzhou Pesin Out
by:Lzdrason
2020-02-29
It is understood that the '2013-
The report on the operation situation and strategy of China's luggage market in 2017 pointed out that the sales channels of the luggage market will increasingly show a trend of brand centralization.
Judging from the current market, the sales of bags are mainly divided into wholesale markets, department stores, chain stores, specialty stores, specialty stores, online e-commerce and other channels.
With the increasingly fierce market competition, the competition between brands in various channels will also be strengthened, such as advertising, promotion, promotion, venue and rental costs will also gradually increase.
In this way, the entry threshold for outsiders will also increase, and the high entry cost will be a barrier to restrict new brands.
Perhaps in the near future, self-built sales channels by manufacturers will become a trend. Personalized trends of products: luggage products, especially backpacks and satchels, are gradually weakening their traditional practical functions, the decorative function is strengthening.
In other words, the backpack is no longer just a must for things, but a stylish and personalized ornament.
Many consumers buy bags no longer for laptops or books, but for matching clothes, for expressing a mood or for a different attitude towards life.
The personalized design of the backpack can be reflected in many aspects, such as appearance design, color matching, carrying mode, opening mode, anti-theft design, etc.
However, it is difficult for designers from many of our manufacturers to design a personalized product that attracts consumers. They always find out many reasons and excuses.
In fact, I just want to say one thing to them: don't design bags for the boss or consumers, and design a favorite bag for yourself!
Product functionalization trend: With the popularization of electronic products and digital products, consumers' backpacks are becoming more and more full: notebook computers, IPAD tablets, digital cameras, mobile phones, MP4, etc.
These products are expensive and delicate, and they can't be stuffed with chargers, keys, and wallets;
Digital SLR cameras, the current urban tide people have almost one hand, and the professional camera bag looks stupid and black, which is detrimental to the image of the hipsters and urgently needs personalized camera bags, and to be able to put down the laptop and IPAD, there must be room for card readers, memory cards, and color filters. By the way, it is best to have a tripod;
Boys who like street basketball and skateboarding hope to have a special, cool bag to hold their own baby;
Couples who love to ride bicycles want a couple backpack with a water bag and a small digital camera.
To sum up, according to the statistics of intelligent research consulting investigators, as consumers demand more and more specialized functional design of backpack products, the functional trend of backpack products will become more and more obvious, and the distinction between appearance will become more and more blurred.
For example, the professional camera bag that used to be stupid and Black has become a variety of colors, and its representatives include Buckingham, Australian Savage, and National Geography.
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