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2012 The latest situation of China's leather goods market | Enterprise News information | luggage customization _ shoulder computer bag _ shoulder travel bag _ pull rod luggage _ bag customization, Quanzhou Pesin Outdoor P
by:Lzdrason
2020-03-01
China is the world's largest leather manufacturing country and the largest consumer.
A full-featured bag is an indispensable accessory for people nowadays. Whether it is an office worker, a student or a housewife, there is always a bag, either hand-held, shoulder-shouldered, or shoulders.
Leather bags give people different textures, so they are more and more popular.
There are three camps in the current leather goods market: first, the luxury brand camp, which is represented by LV;
Second, domestic brands and authorized foreign brands camp, this camp accounts for 65% of the market, represented by jinlilai and disanna; Third, the low-end bulk cargo market camp.
The first category of luxury brand camp currently only accounts for about 5% of the market. Due to its high price factors, it is at least eight thousand million, the price of tens of thousands, hundreds of thousands, and hundreds of thousands of products allows most consumers to stop and watch.
This kind of luxury bags are generally opening up the market in a direct way.
Domestic brands and authorized foreign brands, which account for 65% of the market, seem to be a bit mixed. There are many brands, the market is large, and the consumer groups are relatively wide. This kind of package is generally sold by dealers.
The third type of low-end bulk cargo market has a history of more than ten years in China, but with people's pursuit of brands, the market share of such bags has been reduced from 70% to 30%.
Upgrading is the driving force of market development. These seemingly unfavorable factors will definitely promote the rapid development of domestic independent brands, and the development space of domestic brands is also very broad.
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