2012 leather industry development trend | Enterprise News information | luggage customization _ shoulder computer bag _ shoulder travel bag _ trolley bag _ bag customization, Quanzhou Pesin Out

China's consumer market is becoming more and more mature, and the marketing channels of the leather industry have begun to undergo qualitative changes. The previous leather goods sales model is through the wholesale market and then to the first-level wholesale, the second-level wholesale gradually to the retail. After many levels, the operation is complicated, and the products are mixed up. The quality problem has led to a serious setback in consumers' confidence in the market. At this stage, with the continuous development of the market, brand monopoly has become a new marketing model for the leather industry. Leather products have a high degree of internationalization and have become the main export commodities of China's leather industry. The export value of products in the leather industry accounts for 70% of the annual sales value. The export of the leather industry is generally dominated by trade, accounting for 80%, and the export value of the processing method is only 20%. The leather industry is an industry that goes to the world and has an international competitive advantage, especially in terms of industrial resources and labor-intensive. Therefore, the industry is developing rapidly and the export momentum is strong. According to the market survey, a number of leather production bases and leather professional markets have been formed in the advantageous areas of the leather industry, which are highly concentrated in the industry, have a clear division of specialization, and have outstanding industry characteristics, it has become a place to attract economic development in various places, a leather industry cluster in Quanzhou, a leather city in ziyungang, a luggage center in Hongkou district of Quanzhou, a leather city in Haining and other professional leather markets. The formation and development of these production bases and professional markets have become an important basis for the leather industry to implement secondary entrepreneurship, which has driven the sustainable and coordinated development of the industry. After more than 30 years of ups and downs, China's leather goods industry has developed from the original family workshop-style small hand industry to more than 2. 60 thousand, with an annual output value of nearly 80 billion yuan.